Blog / Emerging tech trends

Apr 03/17

Why Is Video Marketing Essential?

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Video consumption has been growing steadily over the past few years and the video’s popularity is evident based on the current social media landscape. Snapchat, Periscope, Facebook and Instagram are some important platforms that have made a dramatic shift toward video content. Reach, conversions and engagement are just a few of the benefits marketers can capture from video marketing.

1. Social Media Performance linked with Video

Facebook is now a real contender with YouTube as the top video platform for brands. Research shows that video content outperforms all other content on Facebook by a notable margin and that other popular social platforms like Instagram and Pinterest are making the move to video and LIVE video as well.

2. Emails Are Better With Video

It has been proved that the use of video in email campaigns has a direct impact on click-through rates, sharing and forwarding and the click-through rate has increased by 200% to 300% when an explainer video is added to campaigns.

3. Video to Boost Your Revenue

Content marketing generates leads and it is required to nurture and convert these leads. A useful tool in a lead nurturing strategy is Webinars and webinars deliver the second best ROI of any content marketing tactic for B2B marketers.

4. Interactive Video Is The Next Frontier

Interactive video is a new term in the marketing world which incorporates interactive components such as question and answer functionality. By delivering engagement it provides great advantage to marketers and provides 1000% higher CTR than traditional video ads and 20% better conversion rates.

5. Video Helps You Sell More

Over 100 million internet users, surveys reveal that 90% of online shoppers find video helpful in making shopping and buying decisions. It has been proved that 50% of surveyed executives watch business-related videos on YouTube and 65% visit the marketer’s website after viewing it. There are plenty of low-cost, DIY solutions such as Video Brewery, Wistia and Animoto that are perfect for smaller businesses.